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Oakdale Confidential:
An As The World Turns Novel

Monday, September 11, 2006


Not only was the best-selling "Oakdale Confidential" a tie-in to Procter & Gamble's historic soap opera, As the World Turns, but now comes word of P&G's expansion in the book biz:

The latest example is CATHY'S BOOK, a novel due out Oct. 2 about a teen determined to find out why her boyfriend dumps her, then mysteriously disappears. Procter & Gamble wrote a deal with the authors to include products such as Cover Girl's "Shimmering Onyx" eye shadow and "Metallic Rose" lipstick in exchange for promoting the book on P&G's teen website BeingGirl.com.

More about product placement in books of all kinds at Galleycat.


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