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Oakdale Confidential:
An As The World Turns Novel

Thursday, August 24, 2006


All My Children's new, more cinematic style is apparently not earning the show a lot of fans. (I don't blame them. Personally, I still can't watch the first season of Homicide: Life on the Street without getting nauseous, and not just because Andre Braugher is so scary).

I'm surprised AMC chose to go that route. Back in 1995, when the small-town citizens of Loving (well, those who didn't get snuffed by a poisoned powderpuff or toxic candle at the hands of a serial killer) picked up stakes and moved to The City (New York City, not San Francisco, for those who still find it confusing), they also got the cinema treatment. The show was shot on location in the streets of New York. It looked like a movie. It starred Morgan Fairchild. It still failed.

In 1997, no less a name than the great Aaron Spelling gave daytime a whirl with Sunset Beach, also featuring that video-treated-to-look-like-film-look. And no less a name than the great Aaron Spelling, after a few months, pulled the plug, explaining that daytime viewers didn't want soaps that looked like movies. They want soaps that look like soaps.

So why does ABC think AMC viewers are any different?


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